University of Twente Student Theses
Go big or go home: An inductive study on the decision process of making residential houses more energy efficient among Private Banking clients of Van Lanschot
Berg, T.G. (2022) Go big or go home: An inductive study on the decision process of making residential houses more energy efficient among Private Banking clients of Van Lanschot.
|
PDF
989kB |
| Abstract: | The Dutch government has stated the ambition to reduce greenhouse gas emissions by 49% in 2030, and 95% by 2050 compared to the emissions as they were in 1990. Within the EU, it is estimated that 75-90% of the current housing stock will still be standing in 2050. This means that housing renovations will be one of the foremost accelerators of this emission reduction targets. In current literature, it is evident that for both mortgagee and borrower there are benefits. However, inductive research towards why homeowners are motived or impeded to make their home more energy efficient is still lacking. Especially for rather specific target groups, such as Private Banking clients. The objective of this research is to identify what drives and hinders the Dutch private banking client in making their home more energy efficient. Therefore, the following research question has been formulated: “What motivates and hinders the Dutch private banking client towards making their home more energy efficient?” In order to answer this research question, the data was collected by with semi-structured interviews with 12 clients of Private Bank Van Lanschot. In order to act upon the acquired data, and interpret it properly, the Gioia method was used. This research has shown private banking clients’ motives for renovating their home is partly because of their awareness that they have a privileged position and want to contribute accordingly. On the other hand, they want to live in comfort and not worry about financial matter. The Private Banking clients were most impeded by the effort it takes to find the correct parties, such as contractors, advisors and architects. Finally, when private banking clients choose to renovate their home, they go about it diligently and properly; ‘Go big, or go home’. |
| Item Type: | Essay (Master) |
| Clients: | Van Lanschot Kempen, Amsterdam, Netherlands Van Lanschot Kempen, Amsterdam, Netherlands |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/93339 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
Show download statistics for this publication
Show download statistics for this publicationRepository Staff Only: item control page