University of Twente Student Theses


Inclusive and Collaborative Business Modelling in Western Context

Methorst, P. (2022) Inclusive and Collaborative Business Modelling in Western Context.

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Abstract:Inclusive businesses often struggle to find strategies for scaling their companies. These hybrid organizations, organizations with both commercial and economical goals, often lack a utilizable network and the founder tends to keep hold of their autonomy. Derks, Oukes and Romijn (2022) developed a collaborative business modelling framework for these inclusive businesses (the CBM4IB framework). They focused their framework on the Bottom of the Pyramid (BoP). The question arose whether the framework can also be applied to hybrid organizations in western context, since these hybrid organizations show some of the same traits as the targeted companies in the research (by Derks, Oukes and Romijn). However, there are some key differences among the BoP and the Western context. This research provides a comparison between the BoP and Western context and translates this to possible adaptions. The research was executed by giving CBM4IB workshops to a hybrid organization (in medical appliances) and a fictive hybrid company, which was needed due to the unavailability of potential participants and their busy schedules. This research provides insight in the BoP/Western context, hybrid organizations, collaborative business modelling, and provides a scaling framework for hybrid organizations. Some of the key findings were that the CBM4IB framework is applicable in the Western context. However, some adaptions have to be made. Some of the strategies showed similar circumstances as companies in the BoP context. Whereas other strategies confirmed that there are some key differences such as access to the right infrastructure. Finally, a proposition was made to adapt the workshops and shorten the time they take. Also a matrix is added to imply the difference between easy and feasible strategies and higher potential strategies that are riskier.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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