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Out of Class: AN Intuitive Email Design to Increase the Delivery of Effective Information for Online Courses

Yang, Hao (2022) Out of Class: AN Intuitive Email Design to Increase the Delivery of Effective Information for Online Courses.

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Abstract:Communication between lecturers and students is indispensable. It is intimately related to students’ performance. Hence, effective communication is essential, especially in online courses where there are limited face-to-face communication opportunities. In online teaching, the communication between teachers and students happens usually through specific digital tools or platforms. How to achieve effective message delivery to keep students on track has always been a problem worthy of attention. This paper mainly focuses on email as the means of communication in online learning. The researcher presents a design solution based on email content design. Based on the interface design, the email content was reorganized and designed, finally the email would be sent to students periodically in the form of email reminders. By doing an actual case study, this study evaluates the effectiveness of email communication through several methods of user research, such as interviews, surveys, and A/B testing were used in the user testing session. The findings in this paper propose an email content design to support students' self-learning through email reminders in online courses. Email reminders cannot completely replace the communication between teachers and students, but well-designed email can potentially increase students' motivation in online courses.
Item Type:Essay (Master)
Rotterdam School of Management, Enschede, Netherlands
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:01 general works, 05 communication studies, 81 education, teaching
Programme:Interaction Technology MSc (60030)
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