University of Twente Student Theses
Fairness as a new antecedent for acquiring and preserving supplier satisfaction through the handling of conflict
Bezoen, J.M. (2022) Fairness as a new antecedent for acquiring and preserving supplier satisfaction through the handling of conflict.
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| Abstract: | Purpose: The concepts known as supplier satisfaction and preferred customer status have been gaining importance within supply chain management research. As such, these concepts must be assessed and updated in new and divergent situations to strengthen the research. To that extent this research looks to replicate this research in a new setting, mitigate the detrimental effect of conflict on supplier satisfaction through the usage of Conflict Handling Satisfaction and fairness, and potentially add the loss of supplier satisfaction as an new research branch. Design/methodology/approach: The collection of data has been done by means of a questionnaire focused on both sides of a buyer-supplier dyad. However, dyadic research plays a minor part in this paper and is primarily preliminary research to further build upon in the future. Findings: The effects of the antecedents of supplier satisfaction, and the further correlation between supplier satisfaction and preferred customer status have been reaffirmed within a new local online context. Furthermore, the augmenting effects of fairness on Conflict Handling satisfaction and Conflict Handling Satisfaction on supplier satisfaction in a conflict setting has been established. Research limitations: For a few items the specific formulation of questions created a bias in the answering of these questions. The limited target audience translated into a scarce availability of respondents. The anonymity of the data acquisition limits the analysability of the dyadic results of this research. There is an increased difficulty associated with testing for conflict without active conflict being present within the testing environment. That being said, it is equally difficult to find organisations dealing with active conflict willing to allow this situation to be researched from an academic point of view. |
| Item Type: | Essay (Master) |
| Clients: | Supply Value C-Corp |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/93682 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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