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The impact of virtual audience engagement on presentation performance through affective experience : results from a virtual reality experiment

Stamenkovic, M. (2023) The impact of virtual audience engagement on presentation performance through affective experience : results from a virtual reality experiment.

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Abstract:Presentation skills are important for an individual’s future career but because of their dependence on environmental, personal, and behavioural factors, it makes it difficult to achieve higher levels of presentation performance. Older methods for practising presentation skills are time-consuming thus evidence suggests that virtual reality is seen as a promising tool. Having the opportunity to practise a presentation in front of a virtual audience is seen as beneficial for individuals too. However, not a lot of studies investigated the influence of different types of audience engagement (low and high) on the presentation performance or affective experience of the presenters. Independently from the influence of audience engagement (low and high) on presentation performance through affective experience, audience engagement is supposed to influence affective experience and presentation performance. In addition, since public speaking anxiety remains an obstacle in improving presentation performance, we expected it to be related both to (a) negative affective experience and (b) presentation performance. The study sample contained N = 13 participants. To assess affective experience and public speaking anxiety state we used the Positive and Negative Affect Schedule Scales, and the Public Speaking Anxiety Scale. Presentation performance was measured by software Ovation VR. The linear mixed model analysis as well as the correlation showed insignificant results for all the hypotheses except for the influence of affective experience on presentation performance. Positive affective experience influenced presentation performance results in two conditions of audience engagement and the same applied to negative affective experience. Despite the limitation of a small sample size, this study is a promising start to investigate further the influence of audience engagement and affective experience on presentation performance. Besides, it will contribute to the further improvement of the framework for the development of presentation skills training which could consider audience engagement as an environmental factor.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:81 education, teaching
Programme:Educational Science and Technology MSc (60023)
Link to this item:https://purl.utwente.nl/essays/94216
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