University of Twente Student Theses
Transition to a sustainable society : The Influence of Subjective Norm and Ease of Retrieval on Environmental Self-identity and Pro-environmental Behaviour
Nijkamp, Mart (2023) Transition to a sustainable society : The Influence of Subjective Norm and Ease of Retrieval on Environmental Self-identity and Pro-environmental Behaviour.
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| Abstract: | Consumer behaviour is one of many contributors to the current state of climate change. Supporting individuals to engage in actions beneficial to the environment (Pro-environmental Behaviour) has therefore been a relevant focal point in research. This study examined antecedents of Pro-environmental Behaviour and Environmental Self-identity. An Ease of Retrieval manipulation (Schwarz et al., 1991) was conducted on a sample of mostly university students (N=70), attempting to alter their Environmental Self-identity. Additionally, Subjective Norm has been found to moderate the effect of Environmental Self-identity on Pro-environmental Behaviour (Fielding et al., 2008), which is tested again in this study. For both the manipulation and moderation no significant effects were found, while the results did contain a positive correlation between Environmental Self-identity and Pro-environmental Behaviour. Two out of the three hypothesis were therefore rejected, potentially caused by practical and theoretical issues which were discussed. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 77 psychology |
| Programme: | Psychology BSc (56604) |
| Link to this item: | https://purl.utwente.nl/essays/94234 |
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