University of Twente Student Theses
Next generation drinking solution for beverage carton portion packs, balancing sustainability and convenience
Mondria, Matthijs (2023) Next generation drinking solution for beverage carton portion packs, balancing sustainability and convenience.
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| Abstract: | Everything needs to get more sustainable, also in the world of packaging. However, this sustainability improvement often does not benefit the convenience of the packaging. Examples of this are the capless yoghurt packs or paper straws that respectively replaced the plastic cap and plastic straws. Looking at paper straws, they do have benefits for nature, as they do not add to the plastic soup when they end up in the ocean, but simply degrade. However, with this new material, there are also some drawbacks: complaints about the taste of the paper, the straw getting soggy after a while and even parts of the straw getting loose and ending up in a child’s throat. The challenge thus is to find a new drinking solution that does not have these kinds of drawbacks and has a good balance between sustainability and convenience. To tackle this challenge, firstly the current drinking solutions used at FrieslandCampina were inventoried, as well as the state of the art of new drinking solution concepts. In the analysis phase, a consumer test was carried out to get a taste of what consumers think about the current packaging formats and what themes to investigate further in the next consumer test. Additionally, complaints that FrieslandCampina received about several packaging formats were analysed. To find out where the possibilities for improvement were within the company, interviews were conducted with relevant brand managers and technology experts. Also, literature research was done to gain insights into packaging functions, sustainability, convenience, and consumer research. Based on the consumer test, complaints, interviews, and literature, four scenarios were created of possible drinking solution improvements. After one scenario was chosen and the requirements were clear, a model was made aiming to help finding the right balance between sustainability and convenience. In addition, more interviews were conducted to dive deeper into the chosen scenario. After the analysis phase, the ideation phase started, in which multiple concepts were created using brainstorms. From a selection of these concepts, realistic renders were made. These renders were used in several group discussions with consumers. From these group discussions, multiple interesting insights arose. These insights were then translated into recommendations to be used by FrieslandCampina to aid in future drinking solution developments with the right balance between sustainability and convenience. |
| Item Type: | Essay (Master) |
| Clients: | FrieslandCampina, Wageningen, Netherlands |
| Faculty: | ET: Engineering Technology |
| Programme: | Industrial Design Engineering MSc (66955) |
| Link to this item: | https://purl.utwente.nl/essays/94303 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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