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A matter of status? A study on factors influencing the intention to adopt smart electricity meters in German households

Emily, Harris (2023) A matter of status? A study on factors influencing the intention to adopt smart electricity meters in German households.

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Abstract:Smart meters play a crucial role in the transition of the energy market. In Germany, the installation of smart meters is only obligatory under specific circumstances. A voluntary installation is possible but is connected with higher costs compared to a mandatory installation. The following research question is investigated: To which extent do factors specified by the theory of planned behaviour influence the intention to adopt smart meters in German households? Furthermore, the effect of socioeconomic status is tested as both an independent and moderating variable on the relationship between attitude, subjective norms and perceived behavioural control and behavioural intention. Data is collected with an online questionnaire and the hypotheses are tested with multiple linear regression analysis. Contrary to the expectations, the results do not indicate a significant effect of attitude, perceived behavioural control and socioeconomic status on intention. The results indicate a significant effect of subjective norms. No evidence for a moderating effect of socioeconomic status on the relation between the psychological predictors and behavioural intention could be found. It can be concluded that the influence of one’s social environment is a significant factor in the decision of whether to install a smart meter.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Programme:Management Society and Technology BSc (56654)
Link to this item:https://purl.utwente.nl/essays/94306
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