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Predictors for effective communication between managers and employees during CSR activity implementation.

Holt, Ties ten (2023) Predictors for effective communication between managers and employees during CSR activity implementation.

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Abstract:Over the past years, more and more attention is given to the human influence on climate change, sustainability, and social inequality. These factors have stimulated the upswing of Corporate Social Responsibility. Many studies have confirmed the importance of communication during CSR activity implementation within organisations. But how can organisations effectively communicate CSR change within the organisations? The aim of this study is to explore the predictors for effective communication between managers and employees during CSR activity implementation. Following an abductive approach, we answered the research question conducting semi-structured interviews with managers and employees from ten different organisations in the Netherlands to gain insights in both the perspective of the manager and employees. These interviews were analysed and structured using Gioia’s method. ‘Organisational culture’, ‘Responsibility’, ‘Trust’ and ‘Motivation’ were found as predictors for effective communication between managers and employees during CSR change. Therefore we propose an extension of the original Change Communication model of Husain (2013). Second, we insinuate that the motive to conduct CSR for a manager has influence on the used communication strategy towards employees.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:https://purl.utwente.nl/essays/94315
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