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The impact of the public discourse on social media in transboundary crisis management : The Rhine flooding of July 2021

Bos, Dennis (2023) The impact of the public discourse on social media in transboundary crisis management : The Rhine flooding of July 2021.

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Abstract:The nature of crisis and crisis management is changing. Since the turn of the century, multiple transboundary crises have taken place. The SARS outbreak in 2003, the eruption of the Eyjafjallajökull volcano in Iceland in 2010, and more recently, the COVID-19 pandemic. Moreover, the media landscape has changed over the last decades as well. Social media has become an integral part of modern society and everyday life. As such, it has also become an integral part of crisis management. The public discourse displayed on social media offers challenges and opportunities for crisis managers to explore and exploit. This paper researches the impact of the public discourse on social media on the transboundary crisis management of the Rhine flooding of July 2021 along the Dutch-German border. Almost 250 tweets were collected and analyzed by identifying frames, which enabled the construction of an overview of the public discourse of the Rhine flooding of July 2021. Furthermore, expert interviews were conducted. Ultimately, it was concluded that the public discourse of the Rhine of July 2021 centered mostly around the human-interest frame and the identification frame and thus around emotions, feelings, updates, and information related to the flooding. Concluding, this paper argues that the public discourse on social can help smoothen the transboundary crisis management process by including certain frames in the accounting, response coordination, and meaning-making stage of crisis management.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:88 social and public administration
Programme:Public Administration MSc (60020)
Link to this item:https://purl.utwente.nl/essays/94334
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