University of Twente Student Theses


Strategic allocation of resources to increase ambidexterity in large firms : a single case study

Beekman, L. (2023) Strategic allocation of resources to increase ambidexterity in large firms : a single case study.

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Abstract:Despite the known benefits of ambidexterity, little is known about how to effectively allocate resources in dynamic environments to increase this. The COVID-19 pandemic has disrupted many industries, highlighting the need for new solutions and the importance of resource allocation in dynamic environments. The goal of this study is to research how large firms strategically allocate their resources in a dynamic environment to increase ambidexterity. The research followed an in-depth case study of a tour operator in the Netherlands, using semi-structured interviews. Results show that large firms align their resources with the current phase of the business, influenced by the external environment, by prioritizing their resources and understanding the context. This is important for the development of ambidextrous strategies and business processes for long-term success, but can be challenging in a dynamic environment. Prioritizing resources plays a key role in this process, since the dynamic environment does not allow a complete analyses of the possible strategies. The research furthermore found the importance of leadership in maintaining engagement throughout the COVID crisis and the need for organizational learning to adapt to changing circumstances.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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