University of Twente Student Theses


The effect of an entrepreneur’s level of extroversion and educational background on effectuation.

Noortman, G.R. (2023) The effect of an entrepreneur’s level of extroversion and educational background on effectuation.

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Abstract:The Dutch have never founded more companies than in the last ten years. In order to keep a company on track, an appropriate strategy might be useful. Current literature on strategies suggests two ways in which an entrepreneur can build a strategy; the planned and the emergent approach. Effectuation logic is one of the emergent approaches. It contrasts with the planned approach known as causation logic. In current literature, it is shown that the choice for one of these can be predicted by the personality of the entrepreneur. However, the personality scale that is used in the existing literature might be outdated. The role of business education in relationship with effectuation was already examined, but the relationship between different educational backgrounds and effectuation was not investigated until now. The goal of this study is to investigate the influence of extroversion on effectuation and causation and the possible mediating role of educational background will be taken into account. Therefore, the following research question has been formulated: To what extent does the entrepreneur’s level of extroversion have an effect on effectuation/causation and what is the role of educational background? To answer this research question, data were collected from 98 Dutch entrepreneurs who participated in a survey. The study reveals that extroversion does not influence effectuation or causation. However, I found that women are less inclined to utilize pre-commitments and causation logic than men. Furthermore, entrepreneurs aged 30 to 39 and 40 to 49 are, on average, more flexible than people aged 60 to 69. In line with the work of Humburg (2017) and Vedel et al. (2015), I found that extroverted entrepreneurs are more likely to choose a humanities or social science study. However, I did not find evidence that introverted entrepreneurs are more likely to choose a natural/formal science study. Lastly, no mediating effects of educational background were found. Keywords: extroversion; introversion; effectuation; causation; experimentation; affordable loss; flexibility; pre-commitments; educational background
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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