University of Twente Student Theses
Practical social network analysis for understanding the sense of community in SMEs
Mulder, J. (2023) Practical social network analysis for understanding the sense of community in SMEs.
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| Abstract: | This research explores the use of social network analysis to help small and medium-sized enterprises (SMEs) understand the sense of community within their organization. The study presents a network analysis method that SMEs can use to analyze their social network and gain insights into the relationships and connections between individuals and groups within the organization. A case study of a real organization is used to test the method, and the results demonstrate that it provides valuable insights for organizations and is appropriate for use by SMEs. The research findings suggest that the method can help SMEs improve their decision-making, communication, and employee satisfaction by implementing more effective strategies for building and maintaining a sense of community within the organization. Overall, this study highlights the importance of social network analysis for SMEs and provides a practical method for conducting such analysis. |
| Item Type: | Essay (Master) |
| Clients: | Marotura, Enschede, Netherlands |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/94884 |
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