University of Twente Student Theses
Considerations and implications for the servitisation of farming in the Netherlands
Udo, B.R. (2023) Considerations and implications for the servitisation of farming in the Netherlands.
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| Abstract: | This research focuses on the considerations and implication for the servitisation of farming in the Netherlands. For this research I have conducted interviews with farmers who have considered servitising, are currently in the process of servitising or have already successfully servitised their farm, as well as different politicians with a focus on rural policy. The implications of servitisation which I encountered are outlined in this report involve altered relationships with key partners, shifted focus from Business-to-Business to a Business-to-Consumer customer relationship, as well as psychological changes for farmers. Based on these problems, I have proposed a designed business model canvas for farmers to understand which changes are needed as well as proposed recommendations for farmers to understand their business and enhance their abilities in the decision-making process involving large-scale investments as well as proposed a 5-step plan for farmers to follow. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/95143 |
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