University of Twente Student Theses


Deriving an Associative Framework : Relating Individual Values to the SDGs

Möller, Tim Jakob (2023) Deriving an Associative Framework : Relating Individual Values to the SDGs.

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Abstract:This study assessed which Sustainable Development Goals (SDGs) students at German and Dutch universities perceive as the most important. According to the Refined Theory of Basic Individual Values, the study also examined which specific value priorities are associated with increased attributed importance to each specific SDG. For the furtherance of these assessments, a total of 179 students from Dutch and German universities participated in this online survey study. Herein, the results illustrated that students perceive SDG 2 Zero Hunger as well as SDG 6 Clean Water and Sanitation as the most important SDGs. Moreover, correlation and regression analyses illustrated distinct significant associations between specific values and the attributed importance to 15 of the 17 SDGs. Accordingly, the study derived a comprehensive model, thereby illustrating and rationalising the detected associations between each SDG and the respective values. Based on these results, this study raised multiple practical implications revolving around a two-fold strategy which businesses can apply to increase the value-congruence between their target SDGs and their future employees. Such strategy first features businesses to align their target SDGs to those that students perceive as most important, and second, to hire individuals whose value priorities are congruent with the values linked to increased attributed importance to the specific target SDGs.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
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