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VAS vs. Likert in ESM Study : The Effect of the Choice of Response Format on Extreme Response Style

Delventhal, Nick (2023) VAS vs. Likert in ESM Study : The Effect of the Choice of Response Format on Extreme Response Style.

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Abstract:The Experience Sampling Method (ESM) is becoming increasingly popular as a granular measure of emotional experience. However, there is a lack of knowledge on the effect of research design on the results. Therefore, this research aims to investigate the effect of using a VAS compared to a Likert scale on participants’ proportion of extreme responses in ESM studies. Participants convenience and voluntary sampling resulted in a sample of 89 participants. This study designed a randomised controlled trial with two conditions with a between-subject design. Generalised linear mixed models (GLMM), both for the overall effect and at the individual item level, examined the effect of using a VAS versus a Likert scale on the proportion of extreme responses. The GLMM results showed no significant effect of using a VAS versus a Likert scale (b = -.191, p = .756), the effect was also not significant across individual items (b = -.556 to b = -.114, p = .229 to p = .771.). These findings tentatively suggest that choosing a VAS versus Likert scale does not have an impact on ERS in ESM research. Nonetheless, the non-representative sample and potential exclusion bias, warrant caution in generalizing the findings.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:https://purl.utwente.nl/essays/95291
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