University of Twente Student Theses
Servitization within the construction sector; dependencies and strategic flexibility of SME's
Oonk, T.W. (2023) Servitization within the construction sector; dependencies and strategic flexibility of SME's.
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| Abstract: | Adding services to business-to-business corporations for years has been an important addition to the value of companies. Suppliers are increasingly using forms of so called servitization to their business models as and addition to their products. These services range from being product-oriented, towards being customer oriented. For the supplier offering these services often adds to their value, but do business-customers experience this similarly? This study aims to investigate the perceptions of dependencies and strategic flexibility that servitisized suppliers bring with them. By examining scientific articles, laying out a survey for SME-Business customers out of the installation and construction industry, and performing an interview with a director , this study aims to offer insight in the understanding of the perception of servitization by business-customers. This research displays possible relationships between dependencies and strategic flexibility, as well as an insight in the way servitization is being experienced. Therefore, this paper is contributing to the servitization literature with a specific focus on dependencies and detrimental strategic flexibility for SME’s. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/95300 |
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