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How to capture maximum value through minimizing transaction costs for a digital E-healthcare platform

Zegers, Jelle (2023) How to capture maximum value through minimizing transaction costs for a digital E-healthcare platform.

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Abstract:With the increasing pressure on healthcare systems and the growing importance of preventive healthcare, platforms like Samen Kwiek have emerged to connect service providers and users in rural areas, aiming to enhance economic growth and improve citizens' quality of life. To maximize the value generated by the platform and ensure its long-term sustainability, understanding the interplay between platforms, value capture, and transaction costs is crucial. This study is theoretically grounded in the frameworks of platform business models, transaction cost theory, and value capture. The platform business model approach highlights the role of intermediaries in efficiently linking actors in a multi-sided platform, while transaction cost theory explores the costs associated with transacting in markets and strategies to minimize them. The research focuses on three key dimensions of transaction cost theory: transaction frequency, asset specificity, and uncertainty. Transaction frequency examines the frequency of exchanges between actors on the platform, while asset specificity explores the level of investment customization for specific transactions. Uncertainty assesses the extent to which information sharing and detailed service information reduce information asymmetry among participants. These dimensions have been measured before and after the connection to the Samen Kwiek platform, providing insights into the changes in transaction frequency, asset specificity, and uncertainty resulting from the platform's implementation. The study contributes to the existing literature on collaborative business modeling, value capture, and transaction cost analysis, offering practical recommendations to optimize value capture and minimize transaction costs for Samen Kwiek and similar platforms. The findings are relevant for platform developers, service providers, and policymakers in the domain of preventive healthcare. In summary, this study sheds light on the factors influencing value capture and transaction costs in a platform-based ecosystem, providing valuable insights for stakeholders involved in the design, implementation, and management of digital platforms in the context of preventive healthcare.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration BSc (50645)
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