University of Twente Student Theses
The difference between centralized social media platforms and upcoming decentralized social media platforms: A comparative study
Ruwe, Mick (2023) The difference between centralized social media platforms and upcoming decentralized social media platforms: A comparative study.
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| Abstract: | In recent years, centralized social media like Facebook and Twitter became indispensable pieces of technology in our society. Social media offer all kinds of ways to view content or interact with people. Yet social media have also brought many negative consequences like privacy concerns and algorithmic bias which can stimulate polarization in our society. In recent years, decentralized social media have made its appearance. Decentralized means that it is not owned or managed by a single organization but operates through a distributed network of nodes owned and managed by various users. In this thesis, these forms of social media were compared to each other to see why this decentralized social media development has not become mainstream yet, despite solving some of the problems centralized social media currently have. The results showed that the most important factors for the decentralized social media not becoming mainstream are the network effect and the stage of the company |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/95357 |
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