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The effect of entrepreneurial identity on entrepreneurs’ decision making regarding the use of innovative technologies

Heegstra, Jan Sytze (2023) The effect of entrepreneurial identity on entrepreneurs’ decision making regarding the use of innovative technologies.

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Abstract:To find out what influences entrepreneurs’ decisions and in which areas their decisions differ the most, we conducted a qualitative study in the form of interviews among Spanish winegrowers. We found that entrepreneurial identity plays a major part in entrepreneurial decision making further investigating its dimensions and elaborating on them.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:https://purl.utwente.nl/essays/95358
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