University of Twente Student Theses


Navigating the intersection of developers, domain experts and AI : An identity work perspective

Voß, Nadine (2023) Navigating the intersection of developers, domain experts and AI : An identity work perspective.

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Abstract:Although AI has been rapidly transforming the work realities of professionals, little remains understood about how users and developers of AI construct coherent yet unique professional identities in the face of AI as a special source of identity threat. Hence, the aim of this study is to unravel the identity work of developers and domain experts co-creating AI in an interprofessional collaboration. For this purpose, an inductive qualitative study of 16 semi-structured interviews with developers and domain experts was conducted. The findings indicate that despite AI’s disruptive image, professionals approach AI with curiosity, seeing it as a tool that can only be used with their human validation skills. Based on this human-controlled perception of AI, professionals even experienced identity enhancement through working with AI. These findings contribute to the identity and AI literature by providing an interconnected identity work framework of the collaborative design of AI that can assist in understanding the resistance of professionals against AI. Important practical implications arise from the plea for early inclusion of end-users in AI design and a use of AI that frees professionals from repetitive tasks, so that technological advancement and the positive enactment of professionals’ identities can go hand in hand.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:70 social sciences in general, 85 business administration, organizational science
Programme:Business Administration MSc (60644)
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