University of Twente Student Theses
Examining Factors that Undermine Privacy Risk Perception and Protective Behaviour Concerning Smart Speakers
Hapke, Jenny (2023) Examining Factors that Undermine Privacy Risk Perception and Protective Behaviour Concerning Smart Speakers.
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| Abstract: | Smart speakers are a novel technology that has become increasingly common in households worldwide recently. They are popular because of their hands-free, voice-based usability, but as always with innovative technologies they also bring new and particular privacy risks. The goal of this study was to gain insights on antecedents of risk perception and protective behaviour concerning smart speakers by first collecting insights into possible predictors from Protection Motivation Theory and published qualitative studies and developing measures for the variables found. Using a cross-sectional, correlational online survey the relationships between the independent variables perceived enjoyableness, perceived usefulness, trust in smart speaker companies, nothing to hide beliefs, resignation towards lack of privacy, and privacy self-efficacy with the dependent variables privacy risk perception and protective behaviour, respectively, were examined. The results reveal significant correlations between all variables except privacy self-efficacy and protective behaviour. When looking at the regression analyses, varying factors predicted privacy risk perception and protective behaviour for people who own and do not own a smart speaker. These results imply that interventions promoting privacy-protecting behaviours should be tailored to specific groups and address the individual factors. However, more research is needed to specify interventions further and to investigate protective behaviours. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 01 general works, 77 psychology |
| Programme: | Psychology BSc (56604) |
| Link to this item: | https://purl.utwente.nl/essays/95412 |
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