University of Twente Student Theses


Website Navigation Structures : Eliciting Mental Models Using Card-sorting

Hof, S.A. (2023) Website Navigation Structures : Eliciting Mental Models Using Card-sorting.

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Abstract:This study focuses on eliciting the mental model of individuals using food-brand websites and applying the findings to the domain of sustainable e-commerce websites. By understanding users' mental models and studying the applicability of the model, design recommendations are made for sustainable e-commerce websites to enhance user experience. To elicit the user’s mental model a card-sorting study was performed. Subsequently, a comparative analysis was conducted between sustainable e-commerce websites and the identified mental model to evaluate its applicability to other sustainable e-commerce websites. Based on the findings, recommendations are made to improve the navigation structures for sustainable e-commerce websites to provide a better user experience. The findings of this study contribute to the rapidly expanding field of e-commerce and sustainability. The recommendations provide valuable guidance for designers and developers of sustainable e-commerce websites, enabling them to organize and present information in a way that aligns with users' mental models.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Programme:Psychology BSc (56604)
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