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Retail Innovation Trends : a Topic Modelling Analysis of Corporate Patents
Nestor, Alexandru (2023) Retail Innovation Trends : a Topic Modelling Analysis of Corporate Patents.
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| Abstract: | With the changes that can be seen developing in various industries and markets in the past years, retail has been no exception. With studies pointing to managers’ inability of making decisions, this paper aims to disambiguate this seemingly technologically intensive industry. This research uses the powerful Latend Dirichlet Allocation semantic analysis algorithm, in conjunction with technological and R&D management frameworks in order to identify a set of trends and technologies that are currently defining the fast paced retail markets. The resulting trends are then put into context in order to create a comprehensive image of the industry, which is analysed using a strategic positioning model, finally creating actionable inputs and considerations for industry players. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/95426 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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