University of Twente Student Theses


Immersive virtual reality in business higher education : An experience with students.

De Barros Vasconcelos Fernandes, Kathylene (2023) Immersive virtual reality in business higher education : An experience with students.

[img] PDF
Abstract:This research investigates the potential of immersive virtual reality as a tool for enhancing business higher education experiences. Findings indicate that immersive virtual reality holds significant promise for transforming higher education by providing immersive and engaging learning experiences, bridging the gap between theoretical knowledge and real-world applications. A total of five business students from higher educations from the University of Twente located in Enschede, The Netherlands, engaged in an immersive virtual reality experience, while traveling to Brazil, specifically Complexo do Alemão, one of the favelas in Rio de Janeiro. Students were asked to create a business idea that would improve one aspect of Complexo do Alemão's quality of life by physically moving in the immersive virtual environment and wearing virtual headsets. This exercise aimed to promote deeper understanding and skill development. After the trip, participants were interviewed, assessing their experience and feedback. Immersive virtual reality has the potential to enhance higher education experience by promoting learners' motivation during collaborative learning. Immersive virtual reality environments can also help users train their skills, such as soft skills and communication, and facilitate group activities, team projects, and discussions. However, immersive virtual reality environments can also make students lose awareness of their senses, potentially leading to addiction. Business students fear that immersive virtual reality may make humans lose their human touch, which is essential for interaction in the business world.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:81 education, teaching, 85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:
Export this item as:BibTeX
HTML Citation
Reference Manager


Repository Staff Only: item control page