University of Twente Student Theses
Forces Underlying Business’ Sustainability Transitions in The Food Industry
Gerrits, P.C.S.T. (2023) Forces Underlying Business’ Sustainability Transitions in The Food Industry.
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| Abstract: | This thesis focuses on understanding the driving forces and barriers behind sustainable transitions in large supermarkets in the Netherlands. The study aims to fill the existing research gap by investigating the forces that influence sustainable transitions in the food retail sector. The main research question addressed in this thesis is: ‘What are the driving forces and barriers behind sustainable transitions in the large supermarkets in the Netherlands?’ The employed methodology involves a qualitative approach, with data collected through eight semi-structured interviews. The data was analyzed using deductive and inductive coding techniques. The results of the study highlight various driving forces; competitors, consumer behavior, cooperation, economic motivation, environmental benefits, external motivators, government, internal communication, internal motivation, market type and technology. On the other hand, barriers include (again) consumer behavior and government, economic worth of sustainability investment, infrastructure, organizational change, people, price of sustainability, research and suppliers. Public opinion is seen as either a driving force or a barrier, as this is closely related to consumer behavior. Understanding these forces is important for supermarkets to develop effective sustainability strategies. This study supports involved stakeholders by giving a clear overview and insights of forces active in the industry, which can ultimately help them becoming more sustainable. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 43 environmental science, 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/95444 |
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