University of Twente Student Theses


A Study on the Impact of DDoS Attacks on the Switching Intent of Online Video Game Players

Milanov, S. (2023) A Study on the Impact of DDoS Attacks on the Switching Intent of Online Video Game Players.

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Abstract:In recent years, online gaming has taken over the entertainment business, surpassing the music and film industries. However, due to the importance of always being available, video game servers have become a major target for availability breaches, namely for Distributed Denial-of-Service attacks. In this paper, the impact of the perceived severity of such malicious attacks on the switching intent of online video game players is investigated. Moreover, the effect of two possible moderators is explored – lack of attractiveness of alternatives and switching costs. Data was collected through an online survey, in which a 100 people participated, and a regression analysis was performed in SPSS 28. The results show that the intent to switch to a game from another publisher rises as the perceived severity of such DDoS attacks increases. However, no significant moderators were found. These findings suggest that no matter whether online video game players believe there are no suitable alternatives, or that they would incur high switching costs, if they perceive such service interruptions as severe, they intend to make the switch to another game. The results suggest that investing in DDoS prevention is crucial for online video game publishers, as such attacks may harm customer retention.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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