University of Twente Student Theses
Communication as the Missing Ingredient : The Role of an Educational Message on the Effective Utilization of the Nutri-Score
Schmeetz, R. (2023) Communication as the Missing Ingredient : The Role of an Educational Message on the Effective Utilization of the Nutri-Score.
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| Abstract: | Background: With the rising numbers in obesity, front-of-packaging nutritional labels (FoPLs) are being studied and introduced in various countries. The most effective and prevalent option is the Nutri-Score. Nevertheless, more than half of the Dutch people don’t recognize the label and a significant portion holds false beliefs about the information it provides. Methods: Using an online survey (N = 150), this study investigated the effects of an educational video message on the knowledge of and effective utilization of the Nutri-Score. The latter was measured by having participants rank products based on their perceived healthiness. A randomized control trial with three conditions was used to measure the effects of the educational video and the Nutri-Score on its own. Results: Being exposed to the educational message increased one’s effective utilization of the label, on top of the benefit that the presence of the Nutri-Score on its own provided. Additionally, the educational message positively moderated the increase from current use of the label to intent to use it. The message did not impact one’s knowledge of or attitude towards the Nutri-Score. Conclusion: These findings suggest that the introduction of the Nutri-Score in a country should go paired together with an educational campaign on the label, so that the consumer is well informed on how to best use the label to their advantage and that subsequently the positive impact of the Nutri-Score can be maximized. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies |
| Programme: | Communication Studies BSc (56615) |
| Link to this item: | https://purl.utwente.nl/essays/95456 |
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