University of Twente Student Theses


Assessing technology composition of firms in the automotive industry

Gels, S. (2023) Assessing technology composition of firms in the automotive industry.

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Abstract:In the VUCA world R&D management is continuously confronted with an increase in complexity, speed, and uncertainty in their environment. To battle this, high-tech firms should aim to improve their competitiveness by consistently improving their ability to respond to these changes in their environment and develop compatible strategies to ensure and enhance the organization’s survivability. Moreover, Research and Development (R&D) should have the right strategic allocation of all available resources since it takes a long time between the innovation and the commercialization of the R&D project, where pursuing the wrong projects lead to missing out on other opportunities. Therefore, firms that are better at detecting new technology trends early-on are more likely to allocate their resources more effectively. This leads us to the aim of the research in this paper, which is to find a reproducible approach for detecting technology trends early-on. This is done in this research with the case study of the automotive industry, where the technology composition of the top 10 most innovative companies based upon their granted patent titles are analysed. This study uses patent analysis with the aim to create a better understanding of emerging technologies and R&D management implications.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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