University of Twente Student Theses
How do people´s cultural backgrounds influence their perception towards new technologies within the labour market?
Peter, Mathis (2023) How do people´s cultural backgrounds influence their perception towards new technologies within the labour market?
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| Abstract: | With the introduction and popularization of Artificial Intelligence, machine learning algorithms and other technological developments into workplaces all around the globe, the need for workers to work and interact with these technologies is higher than ever. Some workers, however, have prejudices or fears towards these technologies, leading to a less effective working environment. Therefore, it is of great importance to find out about what influences those workers in their views and perceptions. One of those factors can be a person´s cultural background, which this thesis focusses on in detail. To do so, a combination of quantitative, empirical data on workers´ perception towards new technologies and the Hofstede cultural dimensions theory will be used in order to find connections between a person´s cultural background and their views on new technologies such as Artificial Intelligence. These results are then used in order to give recommendations to future employers and policy makers to enforce specific changes and policies in order to allow workers and technologies to work together in an effective and productive way. By doing so, it helps working towards a better workplace in the future, not only for companies and firms, but also for the workers themselves. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/95494 |
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