University of Twente Student Theses
The effect of the use of profile badges on social comparison at social media among men
Deursen, Amber van (2023) The effect of the use of profile badges on social comparison at social media among men.
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| Abstract: | The purpose of this research is to provide insight knowledge in order to contribute to a reduction of the negative effects on the well-being caused by social comparison among men. This was carried out with a new intervention called ‘Profile Badges’. The study was performed through an experiment, using a control group and an experiment group. First, a prototype was made, which represented a video of an Instagram feed. Both groups were asked to fill out a PANAS survey before and after watching the video. The experiment group watched the video with profile badges and the control group without profile badges. The profile badges managed to cause a lower increase of the negative affect and a lower decrease of the positive affect. After watching a video with profile badges, the experiment group experienced less ‘negative’ feelings compared to the control group. The experiment group also experienced more ‘positive’ feelings compared to the control group. This leads to a higher well-being of the participants. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/95495 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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