University of Twente Student Theses
Attitudes and Perceptions of Winegrowers about Nanotech Solution for Plant Protection from Fungal Diseases in The Republic of Moldova
Stoianenco, Tatiana (2023) Attitudes and Perceptions of Winegrowers about Nanotech Solution for Plant Protection from Fungal Diseases in The Republic of Moldova.
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| Abstract: | This research explores winegrowers' attitudes towards nanotech plant protection for managing ESCA, a fungal disease in vineyards. The wineries of the Republic of Moldova were chosen as a sample for this investigation. Via semi-structured interviews conducted with Moldavian winegrowers, the extent of openness to innovative approaches and the potential advantages of nanotech treatments was highlighted, such as fungal disease control and increased sustainability. Due to the novelty of the proposed treatment method, the interviewees shared their first impressions and sincere feelings about the suggestion. Overall, shared attitudes about nanotech plant protection have a positive tendency toward further implementation in the case of climate change progression. However, technology adoption is strongly related to innovation, individual and company characteristics, as well as social context and economic factors in which the company operates. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration BSc (50645) |
| Link to this item: | https://purl.utwente.nl/essays/95512 |
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