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Study in neutralization affects guilt and shame resulting in continuing piracy in movies or TV series

Kim, Chaeyoung (2023) Study in neutralization affects guilt and shame resulting in continuing piracy in movies or TV series.

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Abstract:Although there are various legal measures that are being taken in order to prevent piracy which is also known as illegal streaming or illegal downloading. However, those measures do not seem to have an impact on reducing the number of pirates. Furthermore, people do not seem to be feeling guilty or ashamed about the behavior even though it is against the law. Hence, this study asks why being illegal does not affect feelings of guilt or shame. This will be studied by taking a look at three important terms: neutralization, guilt, and shame. Neutralization is a defense where people justify their actions in order to stop feeling guilt and shame. 18 participants who have experience in digital piracy and are under 30 years of age has been asked questions related to neutralization, guilt, and shame through qualitative interview. The data were collected and analyzed by thematic analysis meaning coding the transcripts from the interview. The findings of this research confirm existing theories, but some findings of this research were also unique. These findings will help to gain insight into the psychological reasons people pirate and how it reduces moral emotions such as guilt or shame. In addition, it could also be used to consult that would make preventive measures more effective.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Programme:Communication Studies BSc (56615)
Link to this item:https://purl.utwente.nl/essays/95524
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