University of Twente Student Theses
Examining the Influence of Gain-Loss Framing on Self-Efficacy towards Climate Change Mitigation among University Students: Exploring the Role of Eco-Anxiety
Romijn, Clyde (2023) Examining the Influence of Gain-Loss Framing on Self-Efficacy towards Climate Change Mitigation among University Students: Exploring the Role of Eco-Anxiety.
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| Abstract: | Climate change is a major global issue that requires immediate action to mitigate its effects. Governments have taken steps to combat climate change, however individual involvement is critical. Prior research has shown that gain-loss framing in climate change messaging can significantly influence environmental self-efficacy, where eco-anxiety may play a mediating role. This study aimed to investigate the impact of gain-loss framing in climate change messaging on environmental self-efficacy, with a focus on the mediating role of eco-anxiety and the moderating role of personal relevance. A between-participant experiment was conducted involving 209 university students who were randomly assigned to read and evaluate a gain, loss, or neutral framed message about climate change. Contrary to the hypotheses, neither the gain nor the loss frame had a significant effect on environmental self-efficacy. Additionally, the relationship between message frames and environmental self-efficacy was not moderated by personal relevance. Lastly, eco-anxiety also did not mediate the relationship between message framing and environmental self-efficacy but emerged as a predictor. It was however found that personal relevance did have a significant effect on environmental self-efficacy and eco-anxiety was identified as a predictor of environmental self-efficacy. More research is required to fully comprehend the complex interactions between eco-anxiety, personal relevance, and environmental self-efficacy. Further research would provide valuable insights for improving messaging strategies that effectively promote climate mitigating actions. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies |
| Programme: | Communication Studies BSc (56615) |
| Link to this item: | https://purl.utwente.nl/essays/95529 |
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