University of Twente Student Theses
Hybrid offering as a servitisation strategy for financial SME's
Sluis, Gershom Van der (2023) Hybrid offering as a servitisation strategy for financial SME's.
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| Abstract: | With the financial services sector being an established servitisation industry, regional SMEs often cannot out-service the bigger players in the market. This paper explores strategies that can be beneficial to both a financial SME and its potential customers. The gathered data, by means of a semi-structured interview as a qualitative research method, will provide insights on the usefulness of a hybrid offering strategy for SME’s. It was found that the SME’s favour a hybrid offering strategy but implement it for different reasons than suggested by previous research. This research was done with a small, local sample of SME's, which limits the accuracy of the results. For further research, it is suggested that the same be repeated with a larger, more demographically diverse sample. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/95534 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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