University of Twente Student Theses
Shutting the door before undressing and not sharing one’s data online: can we develop one privacy as a value measurement that explains various different privacy concerns and behaviours?
Lammers, Lea (2023) Shutting the door before undressing and not sharing one’s data online: can we develop one privacy as a value measurement that explains various different privacy concerns and behaviours?
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| Abstract: | Privacy is a steady constant in our life, no matter if it relates to how we can protect it in order to react to privacy threats or to use it to gain autonomy about our own private sphere. However, privacy is not considered to be a universal human value even though indicators exist that it fits well to be considered as one. For this survey study (N=251) the aim was to develop a set of items to measure privacy as a value, which fit to the idea of value questionnaire developed by Schwartz et al. (2017). Another goal was to test if privacy can be considered a multidimensional construct, as was proposed by Burgoon (1982). Results found support for privacy being distinguishable as three dimensions, namely “Control over interactions and monitoring”, “Social and psychological privacy”, as well as “Informational and online privacy”. This study therefore found conceptually different dimensions from Burgoon (1982). Some of the privacy as a value items significantly showed that they can predict individual privacy-related behaviours since they showed positive correlations. Furthermore, gender effects for privacy as a value were tested and suggested that women display significantly higher privacy concerns than men for the dimensions “Control over interactions and monitoring” and “Social and psychological privacy”. Overall, this study led to an alternative idea on how to conceptualize privacy and can provide insight into the predictability of behaviour based on privacy as a value. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 77 psychology |
| Programme: | Psychology BSc (56604) |
| Link to this item: | https://purl.utwente.nl/essays/95561 |
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