University of Twente Student Theses
The benefits, antecedents, and the impact of inflation on preferred customer status: A case study at a tourism company and two of its key suppliers
Markerink, Koen (2023) The benefits, antecedents, and the impact of inflation on preferred customer status: A case study at a tourism company and two of its key suppliers.
|
PDF
437kB |
| Abstract: | In recent years, the amount of theoretical information on the topic of preferred customer status has been increasing. Nevertheless, the amount of literature written about inflation and the impact of inflation on preferred customer status has been low. Since companies must face increased global competition, the urge to find a competitive advantage over their competitors is high. Companies can achieve this by obtaining a preferred customer status at their key suppliers. Using the results of a case study conducted at a tourism company operating in Europe and two of its suppliers, this paper outlines the benefits, antecedents, and the impact of inflation on preferred customership from a practical viewpoint. The case study has been conducted by using a questionnaire specifically created for the purchasers and suppliers. Cross selling discounts, visibility on higher management levels and company status were, among other factors, found as new significant factors that increase the likelihood of becoming a preferred customer. Static price agreements and vendor pushed price discounts were among the inflation factors that impact the preferred customer status. The main factors Company X should focus on are acting according to agreements made and increasing contact moments with their suppliers. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/95566 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
Show download statistics for this publication
Show download statistics for this publicationRepository Staff Only: item control page