University of Twente Student Theses
Timing as a factor of successful early supplier involvement projects and preferred customer status : Case study in the automotive industry
Randova, Nicola (2023) Timing as a factor of successful early supplier involvement projects and preferred customer status : Case study in the automotive industry.
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| Abstract: | This research focuses on the buyer-supplier relationship in the automotive industry. With the use of qualitative methods, the study examines the relationship between the main variables of preferred customer status and early supplier involvement. Apart from supporting existing literature on the topic of preferential treatment and supplier satisfaction factors, it also added several new antecedents to the literature and supported the positive effects of supplier satisfaction on preferred customer, and discovered the one directional influence of preferred supplier status on preferred customer status. More information has been found in the area of supplier involvement. Research confirmed positive relationship of technological newness and product complexity on the buyer’s initiatives to earlier involve a supplier during NPD and the findings concluded that the timing of early supplier involvement is an important factor influencing the collaborations success. Moreover, timing of ESI was found to be a factor affecting supplier’s satisfaction and successful early supplier involvement to be an antecedent to PCS. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/95577 |
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