University of Twente Student Theses
A model's choice : empirical research into effectuation and causation in decision-making
Oort, Anne Bente (2023) A model's choice : empirical research into effectuation and causation in decision-making.
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| Abstract: | In recent years, decision-making strategies have increased in importance within the entrepreneurial research field. The introduction of effectuation and causation has struck the eye of several researchers. However, little research has been done on the use of effectuation and causation over the longitude of the venture creation process. This thesis examines the use of decision-making strategies over the longitude of the venture creation process. It will do so while introducing an industry in which limited research on entrepreneurship and decision-making has been done; the high-fashion modeling industry. Causation can be characterized by a goal-oriented approach based on business planning. Effectuation, on the contrary, is characterized by using the available resources as a starting point in the venture creation process and is based on adaptation. A total of seven Dutch high-fashion models have been interviewed in semi-structured interviews. The results from the conducted data revealed that models generally use effectual logic in the beginning stages of the venture creation process and start applying more causation strategies later in the venture creation process. In addition, this study investigated the main decision events in a model’s career and the underlying conditions and effects the use of decision-making strategies have on a model’s career. All in all, this thesis adds to the existing research on decision-making strategies in the entrepreneurial context and shows the need for further investigation into the specific field of the high-fashion modeling industry. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration BSc (50645) |
| Link to this item: | https://purl.utwente.nl/essays/95635 |
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