University of Twente Student Theses
Shedding light on the effects of implied motion on adults’ food consumption
Loddo, Demetrio (2023) Shedding light on the effects of implied motion on adults’ food consumption.
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| Abstract: | This research aimed at exploring whether implied food motion is a visual cue that affects food consumption. It was hypothesised that implied food motion would positively influence food consumption and that the perceived freshness of non-processed food would mediate the relationship between implied food motion and non-processed food consumption. To test these hypotheses, 176 participants took part in a lab experiment using the Sensory Interactive Table (SIT; Haarman et al., 2020). The SIT was used to imply the motion of either processed food or non-processed food. Specifically, groups of four participants were assigned to one of two experimental conditions (healthy motion, unhealthy motion) or the control condition (no implied motion). In the unhealthy motion condition, the SIT projected animations to imply the food motion of peanut M&Ms and TUC paprika crackers (processed foods). In the healthy motion condition, the SIT projected animations to imply the food motion of grapes and carrots (non-processed foods). In the control condition, no motion was implied for any of the foods. In each trial, groups of 4 participants sat down at the SIT and talked to each other while eating peanut M&Ms, TUC paprika crackers, grapes, carrots and hummus. Perceived food freshness was evaluated before the start of the trial and food consumption was measured after each trial. The results showed a positive influence of implied motion only on the consumption of processed food. Finally, the perceived freshness of non-processed food was not found to be a significant mediator of the relationship between implied food motion and non-processed food consumption. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 77 psychology |
| Programme: | Psychology BSc (56604) |
| Link to this item: | https://purl.utwente.nl/essays/95842 |
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