University of Twente Student Theses


Interactive feedback in museums

Wit, R.A. (2023) Interactive feedback in museums.

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Abstract:Museums in the Netherlands are experiencing increased expenses and a decline in visitor numbers. To address these challenges, it is crucial for museums to understand how visitors experience their exhibits. However, existing feedback collection methods often fall short in measuring diverse visitor experiences. This research seeks to address this issue by introducing an innovative and interactive approach at museum Oyfo, aimed at enhancing the quality of feedback. The proposed solution involves integrating an AI-based image generation feature within an interactive feedback collection system. Drawing upon the principles of the Creative Technology Design process, this study explores the ideation, specification, realization, and evaluation phases. Through this design process a new method is developed that improves the quality of feedback by combining visitors' sketches depicting their favourite aspects of the museum with their responses to experience-related questions, the system generates unique images. These images are then assembled into a picture mosaic, providing a visual representation of the overall visitor experience. Through evaluation, the effectiveness of the system in motivating visitors to provide feedback is confirmed. Additionally, areas for improvement are identified and discussed. This research serves as an initial step towards the development of user-centric museum experiences, aiming to provide museums with valuable insights to enhance visitor satisfaction and engagement.
Item Type:Essay (Bachelor)
Oyfo, Hengelo, The Netherlands
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:02 science and culture in general, 50 technical science in general, 54 computer science
Programme:Creative Technology BSc (50447)
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