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The Diaspora as a Third Space – The identity-representation of the Albanian diaspora on social media networks in Germany

Halili, Elira (2023) The Diaspora as a Third Space – The identity-representation of the Albanian diaspora on social media networks in Germany.

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Abstract:In this Bachelor Thesis, I identify how second and third-generation diasporic Albanians in Germany from age twenty to thirty represent “identity” through digital social representation on Instagram. Research on this target group's online “identity” representation has been neglected so far, but it is necessary to understand current political activism in Germany. According to Serge Moscovici (1981), an interpretative approach has been chosen based on the theory of social representation and its model of social memory. Therefore, I conducted a conceptual content analysis and semi-structured interviews with second and third-generational diasporic Albanians in Germany who engage as activists online. Furthermore, the research shows that the "diasporic identity" online is represented by referring to Academic History, Collective Memory, Individual Experience, a Critical Reflection on one's culture and “identity” and by sharing educational content. The online activists create a unique hybrid "identity", differing from previous generations and symbolizing a "third space", which can be used for political matters through this representation.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:70 social sciences in general
Programme:Management Society and Technology BSc (56654)
Link to this item:https://purl.utwente.nl/essays/96018
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