University of Twente Student Theses
The Perceived Time Theft of TikTok : The Influence of Self-Assessed Social Media Addiction on the Accuracy of Estimating Time Spent on Social Media: A Study among TikTok Users
Leeuwen, R. van (2023) The Perceived Time Theft of TikTok : The Influence of Self-Assessed Social Media Addiction on the Accuracy of Estimating Time Spent on Social Media: A Study among TikTok Users.
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| Abstract: | Social media is used on a daily basis by most people around the world, numerous studies have and are investigating the effects of this. Many of these studies rely on self report measures which have been shown to be inaccurate. This study investigates a suggested cause of self report error by evaluating the relationship between self assessed social media addiction and the ability to accurately estimate usage time. This study involved 33 student TikTok users in an experiment that entailed a browsing session and a questionnaire. The results showed an overestimation and a non significant weak correlation (p=.134) between the degree of overestimation and the degree of self assessed addiction. Further research is recommended to improve social media research by investigating the overestimation effect or using logged usage data. Furthermore, a feature is proposed that could facilitate the use of logged data by researchers. |
| Item Type: | Essay (Bachelor) |
| Faculty: | EEMCS: Electrical Engineering, Mathematics and Computer Science |
| Subject: | 05 communication studies, 54 computer science |
| Programme: | Business & IT BSc (56066) |
| Link to this item: | https://purl.utwente.nl/essays/96087 |
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