University of Twente Student Theses
Revealing relevant factors impacting the viability of the metaverse by replacing online collaboration tools for business meetings
Bektas, Hakan (2023) Revealing relevant factors impacting the viability of the metaverse by replacing online collaboration tools for business meetings.
|
PDF
1MB |
| Abstract: | This paper explores factors that have an impact on the viability of the metaverse for business meetings. Virtual reality is increasingly used in professional, leisure and educational settings. Considering the impact that the metaverse could have on the future of online collaboration, it is important to know more about these factors. Data is collected by letting teams of 4 to 6 employees experience a demonstration in virtual reality. Followed by a setting in the metaverse (Meta Horizon Workrooms) and then concluded by holding extensive discussions (focus groups). Valuable insights are gained in social and ethical considerations, next to the overall metaverse experience, sense of presence (immersion), privacy concerns and impact on (work) life. Overall, the metaverse provides many opportunities for both its users and companies providing the experience. Showing possibilities for improved focus and concentration, better flexibility and customisation per objective, increased creativity, a lower barrier for communication, better team dynamics and more cost effective inclusiveness, in addition to many other benefits. In conclusion, the metaverse has many advantages over popular online collaboration tools. Arguments are made that companies, especially ones that frequently hold online meetings, could already consider the metaverse for a more efficient and effective way of communicating. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/96243 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
Show download statistics for this publication
Show download statistics for this publicationRepository Staff Only: item control page