University of Twente Student Theses
Access versus ownership : A study into the factors that influence the intention to rent or purchase frequently and infrequently used consumer products.
Ree, Ilse van (2023) Access versus ownership : A study into the factors that influence the intention to rent or purchase frequently and infrequently used consumer products.
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| Abstract: | Purpose – As the popularity of non-ownership forms of consumption is rapidly rising, it increases the expectation that consumers are more intended to participate in rental commerce. This study expands the existing research on the factors influencing the intention to rent or purchase products, focusing on product-dependent factors; frequency of use, convenience, cost-effectiveness, and individual factors; environmental concerns, need for trust, need for flexibility, need for social acceptance, need for possession. This study builds on previous research, as the already defined factors are evaluated by examining and comparing two products different product types. Methodology – A quantitative study was conducted by means of an online survey (N = 158). This research investigates specifically an occasionally used product (camper) and a daily used product (washing machine) to identify the effects of the product-dependent and individual variables on the intention to rent or purchase. A multiple regression analysis was performed to examine the effect of the different variables on the intention to rent or purchase the camper. The same analysis was performed to determine the effects towards the intention to rent or purchase the washing machine. The demographic factors were tested as covariates. Results - The findings reveal that people are more inclined to rent infrequently used products, with cost-effectiveness being the most significant determinant. Contrary to previous literature, the study does not support the notion of a rising trend in renting daily used products. However, it should be noted that the conclusions are limited to the specific products investigated, and results may vary with other products. The study also demonstrates how the same factor differently impacts the rental and purchase intentions across two product types, including both product-dependent and individual factors. Conclusion – This research provides new insights into the rental versus purchase intentions relating to different product types. It highlights that the importance of product characteristics varies depending on the type of product. Moreover, it indicates that individual factors have a distinct influence on the intention to rent or purchase depending on the type of product. This finding is contrary to initial expectations. New insights derived from this study argue that the product type plays an important role in determining the impact of product-dependent and individual factors on the intention to rent or purchase consumer goods. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/96369 |
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