University of Twente Student Theses
Tell me: Am I eye candy? : Retrospective think aloud method combined with eye tracking devices for usability testing on e-governance websites
Matraku, A. (2023) Tell me: Am I eye candy? : Retrospective think aloud method combined with eye tracking devices for usability testing on e-governance websites.
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| Abstract: | Introduction: Providing accurate information online allows improved decision-making. This is particularly true for online governmental websites. Data dashboards are used to visualize complex data with the intent to communicate information in an understandable matter for the end-user. Individual usability testing methods can be implemented to gain insight into the effectiveness, efficiency and satisfaction of the user. However, the combination of multiple methods together still has research gaps. Aim: The aim of this study was to 1) investigate the usability of e-governance website and data dashboard and 2) the effectiveness of combing retrospective think-aloud and eye tracking technology together. For this study the website of Kennispunt Twente was used. Method: Using a mixed method approach, this study combined retrospective think-aloud protocol and eye-tracking technology with the system usability scale to gain further insight into the usability of e-government websites and data dashboards. Results: The findings from this study show that the e-government website and data dash have issues related to usability. The usability issues are mostly related to the understanding of information and navigation on the website. These findings are underlined by the below-average rating of the system usability score. Conclusion: These results underline that e-government website have room for improvement relating to usability of the website. Moreover, the combination of usability testing methods provides valuable and concrete insights about aspects that can be improved. Keywords: Eye tracking, retrospective think-aloud, usability, system usability scale, data dashboards, e-government |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies |
| Programme: | Communication Studies BSc (56615) |
| Link to this item: | https://purl.utwente.nl/essays/96508 |
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