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Improving Waste Separation Motivation at the UT Campus

Stefanova, M.T. (2023) Improving Waste Separation Motivation at the UT Campus.

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Abstract:The University of Twente (UT) is actively striving to enhance its sustainability efforts and reduce waste generation and disposal on campus. In order to achieve these objectives, the university recognizes the need to promote waste separation among its community. However, the motivation of the UT community to engage in waste separation practices is not currently at an optimal level. Consequently, the client of this project, Campus & Facility Management (CFM-UT), expressed interest in finding a creative and innovative solution. Thus, the primary goal of this research was to discover a method to improve the motivation of the UT community towards effective waste separation. To understand why the motivation of the UT community is currently low and determine how to positively influence their behavior, a comprehensive research was conducted. Subsequently, a potential solution was developed. This solution takes the form of the BinBuddies Interactive Waste Island, designed to positively impact the motivation of the UT community and enhance their knowledge regarding the proper separation of commonly unknown waste items. An evaluation was carried out through user testing involving members of the UT community. It was revealed that the BinBuddies interactive waste island holds great promise as a solution to improving individuals’ motivation for waste separation. The concept proved moderately successful in influencing participants' motivation and was effective in improving their understanding of commonly unknown waste items. However, for long-term implementation, further development is required.
Item Type:Essay (Bachelor)
Clients:
CFM-UT, Enschede, The Netherlands
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:01 general works
Programme:Creative Technology BSc (50447)
Link to this item:https://purl.utwente.nl/essays/96517
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