University of Twente Student Theses
Gold on and off the Field: Testing the Spectator sports team reputation model to measure organisational reputation for sporting organisations in the Netherlands.
Fonville, Niels (2023) Gold on and off the Field: Testing the Spectator sports team reputation model to measure organisational reputation for sporting organisations in the Netherlands.
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| Abstract: | Since reputation in sports is relatively new, the importance of reputation in sporting organisations is less known. The measures of reputation are still in their infancy and the world of reputation in sports is unexplored. To improve current knowledge on reputation in sports, this research aims to evaluate the spectator sports team reputation model (SSTR). This SSTR model is a model that measures the reputation of sporting organisations according to six dimensions, team tradition, team performance, team social responsibility, spectator orientation, management quality, and financial soundness. This research was previously also conducted in the USA so the difference between those results and the results in this research will be compared based on the different cultural values of Hofstede. This research was done in collaboration with the Dutch football club ‘Vitesse Arnhem’ in the Eredivisie. The results were collected using an online survey distributed on matchdays to fans which yielded 150 respondents. The survey consisted of twenty-four items measuring how important each of the dimensions are for the fans. The results are in favour of the SSTR model’s usage, and the model seems to be a reasonable fit in the Netherlands. The results also show that the Netherlands valued every single dimension to be less important than the USA, except spectator orientation. This research, therefore, concludes that the SSTR model can also be used in the Netherlands to measure the reputation of sporting organisations accurately. However, the lower path coefficients and percentage of explained variance in the Dutch context suggest that the model overlooks an additional dimension that is more important in the Netherlands than in the USA. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies |
| Programme: | Communication Studies BSc (56615) |
| Link to this item: | https://purl.utwente.nl/essays/96619 |
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