University of Twente Student Theses


Role of inflation in shaping buyer-supplier relationships with preferred customer status

Zhetpisbayev, Bernar (2023) Role of inflation in shaping buyer-supplier relationships with preferred customer status.

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Abstract:This paper focuses on the identification of the inflation role in buyer-supplier relationships with preferred customer status. The literature review, as well as the case study, were the main methods in writing this manuscript. The cycle model of preferred customer status and its antecedents was reviewed to analyze which steps of buyer-supplier relationships the inflation can have a significant effect on. Moreover, the case study includes semi-structured interviews conducted with five participants. The findings of both the literature review and case study did not provide enough knowledge capacities to evaluate and propose the clear role of inflation in supply chains with preferred customer status. However, there were some interesting insights from the case study regarding the antecedents of preferred customership and its consequences. Namely, not all companies have classification standards for suppliers/buyers, but they do it on the intuitive level and rely more on social attributes. Moreover, it was not enough information extracted from the case study to support the statement that companies form inflation expectations based on price changes within their supply chain, but not based on all price adjustments. Future research requires a case study with a bigger number of participants and most likely to be from different states. Moreover, due to the fact that developed countries have not faced dramatic inflation changes in the last two decades, it is expected to have more academic interest in this field in the nearest future.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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