University of Twente Student Theses
The interrelationship between sustainability and preferred customer status in a buyer-supplier relationship
Sijpveld, Jurre van (2023) The interrelationship between sustainability and preferred customer status in a buyer-supplier relationship.
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| Abstract: | Buyers are more and more dependent on their suppliers, especially in times of scarcity. Emphasis is placed on getting a preferred status at suppliers, in order to get preferential treatment and gain a competitive advantage over other players in the market. On top of that, companies have to deal with the ongoing sustainable development. It might be crucial to use sustainability in order to satisfy suppliers and get a preferred status. This research tries to examine antecedents in acquiring a preferred customer status and the benefits such a status brings. On top of that, it tries to research the influence sustainability might have on the interrelationship between the buyer and supplier and its effect on both supplier satisfaction and preferred customer status. This research combines theory of existing literature and a case study to come up with conclusions regarding this topic. In the case study a buyer of Company X, and three of its suppliers are interviewed. The case study is done in the field of steel industry. Findings confirm that most antecedents and benefits from literature are still considered as crucial in a buyer-supplier relationship in order to give satisfaction and acquiring a preferred status. In addition, sustainability is not given high prioritization on the agendas of companies in the steel industry, and therefore focus on this topic is lacked. Currently, it does not have significant impact on the relationships and acquiring a preferred customer status. A big take-off is that it will become an important topic in the coming decades and also companies in steel industry have to deal with it. Therefore, it is expected to play an important role in relationships and its statuses. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/96669 |
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